Sally Hogshead – How to Fascinate
Fascinate: Your 7 Triggers to Persuasion and CaptivationMarketing Consumer Behavior Books) was written by Sally Hogshead.
In this presentation – you find on this blog post – held for TEDxAtlanta Sally Hogshead matches the idea of “online dating” with “getting people to come to your site or at least visit your business“.
She states that in this day and age of computers and internet our attention time has diminished to merely 9 seconds. So what is one to do to get someones attention in only 9 seconds … that is right … you have to fascinate the visitor’s mind.
Arouse attention through :fascination: in 9 seconds or less
It all comes down to how to arouse the visitor’s fascination within 9 seconds. You will find everyone is wired differently and – as she found – these 7 fascination triggers can trigger a visitor – like you – to take the time to investigate a little bit further into the offered proposition.
The 7 triggers are:
And after you have got the people’s attention you get the chance to communicate more intimately, because you have got something the visitor wants to learn more about. Something you want people to get excited about so they want to buy from you readily.
People are fascinated by a combination of primary and secondary triggers (behavioral motivators). The primary trigger is the driver, while the secondary supports the driver and activates extended motivations. In this video she shows some examples of real people where these triggers rule by example.
|POWER||Take command||Strength to get things done|
|PASSION||Attract with emotion||Pulls close, warmth, humanity|
|MYSTIQUE||Arouse curiosity||Curiosity, unpredictable|
|PRESTIGE||Increase respect||High goals, elevates|
|ALARM||Create urgency||Push for emergency|
|VICE||Change the game||Creativity, surprise, deviate from the norm|
Once you know how to use the fascination triggers in your sales letter you will find that people react more directly to the way you want them to respond.
Can you imagine what you can do with this information and the sales you are going to make? Or what about the ‘soul’ mate you will find … when you apply this information about arousing fascination in 9 seconds to your personal ad?